Arkbrik wrote: aoffan23 wrote:
razgriz 25th inf. wrote:in some sets, the women are always the ones getting rescued, because of the general thought (I'm guessing) that women are too weak to defend themselves.
Keep in mind, LEGO is mostly a child-oriented product, and the action-y sets (agents, power miners, atlantis, last wave of bionicle, pirates, PoP) outnumber the advanced sets (creator, cafe corner) pretty badly. Children don't get the whole "making women seem weaker" thing, it's just simpler to go with the classic scenario that's been around forever. I think this is the kind of thing that's sexist to some audiences, but not to other (most kids don't even know what sexism is).
This is what the project is all about. If the toys have the scenario "man saves woman from danger" over and over again, then that will create the subconscious idea in the children's mind that women needs to be protected by men. Even if the children don't know what sexism is, they can still develop sexist values.
True, but LEGO isn't just oriented towards children, it's mostly young boys. (WARNING: the following points may be perceived as sexist by some people) The most obvious proof of this is the multiple girl-oriented themes that have been released over the years. Clickits, Belville, Paradisa, etc. Though I am saying this from personal opinion, I also have proof. In The LEGO Book released last year, they encompassed all the themes they've released since the start (at least I think
all), and there's a two-page spread with the header "Especially For Girls". They don't have any "Especially For Boys" stuff, because the aforementioned action-y sets are targeted towards boys.
At a young age, boys tend to crave action, and girls tend to lean towards the more, well, girly stuff. I know this isn't always the case, but I've never seen a girl in a Hotwheels commercial, or a commercial for an action figure. Come to think of it, I've never seen a girl in a LEGO commercial either (whenever they show someone putting the set together in super-fast-motion).
And since they (in my opinion) are trying to get boys to buy the action-y sets, they want to include male leaders. This has been going on for a long time if you think about it. Indiana Jones, Star Wars, Star Trek, G.I. Joe, and even classic comic heroes like Superman, Batman, and weird penis (not necessarily targeted towards the same age
group, but still kind of the same concept). I think the idea is to kind of give them role models.
Again, this is the way I see it, so you might not agree.
Also, feel free to make a tl;dr comment.