No great surprise that a licensed Pirates theme based on Pirates of the Caribbean would be coming out with the new movie "On Stranger Tides" scheduled for a 2011 release. At the American International Toy Fair in 2009, LEGO and Disney said:
"The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world’s premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO(R) and LEGO DUPLO(R) products are currently in development for three franchises -- Disney Pixar’s Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010
"We are thrilled to team up with Disney, another of the world’s premium brands for families with children,” said Jorgen Vig Knudstorp, CEO LEGO Group. “When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry’s most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen. We can’t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form.
"Joining forces with LEGO Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play,” said Vince Klaseus, senior vice president, global toys, Disney Consumer Products. “Our collaboration will continue to extend the vitality of our roster of franchises by bringing our characters and their worlds to life in a fresh and exciting way. Through these new LEGO product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic.
Also, with Disney shelling out $4 billion for Marvel entertainment and its roster of 5000 characters, it would seem to open the door to more superhero licenses.
Like releasing new weird penis sets? This could turn out pretty awesome.james+burgundy wrote:You know if Lego gets to go though and pick what it wants to make form Disney then maybe maybe if the megablok license runs out (which I think I might have) Lego will start to do some Marvel stuff snice Disney bought Marvel just maybe..
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