Before I get into the main point of this post, I'll just point out that I fully realize the hypocrisy shown by this post and my reply regarding Brag's rants, and I deserve any flak that I get because of that.
But on to my main concern, which is the deterioration of the increasingly popular site CUUSOO. In case you haven't heard of it, here's the link: http://lego.cuusoo.com/
There's a video on the right side of the screen describing what it is, so I'll leave the explanation to the people who made it, just so I don't screw up the spirit of the site in my explanation.
That being said, I think it's clear that the purpose of this site is to pitch ideas for sets that you'd like to see officially released by LEGO. If your idea gets to 10 000 supporters, it goes into a review period, during which the idea will be critically examined by people at TLG, and they'll decide if it's worth making the idea a reality. So far, three projects have been made into official sets. Two of them were from the Japanese site, which was the one that started it all. They are the Shinkai 6500 submarine, the Hayabusa satellite, and a Minecraft micro-world set.
"But what's the issue? Why do you say it's dying?"
I say this because due to the somewhat recent explosion in the site's popularity, it's started to lose (what I think is) its purpose. Two trends are taking over the site. The first is to post up an "idea" that comprises of you saying "hey TLG, I want a LEGO set from (insert movie/video game/TV show). Where's my evidence? Out of the seven projects that have reached 10 000 supporters from the North American site, how many of them aren't just "make sets based on ____"? One. Just one. The only one that is an original IP (or not sure if that's the right term) is the Modular Western Town (in case you're wondering, the other six were Minecraft, Shaun of the Dead, EVE Online, Back to the Future, Legend of Zelda, and most recently, Portal 2). With the exception of the Portal 2 entry (the team behind it has mocked up a minifig-scale GLaDOS set and testing chamber, as well as a LEGO Games idea which I personally think is the most reasonable), and - though I'm reluctant to say this - the Zelda entry, all of these have nothing but a single MOC to back the idea. Sure, TLG does all the final tinkering and planning, but that doesn't mean you shouldn't put any thought into how to make the idea an actual product.
The second trend I've noticed is that people have turned CUUSOO into a photo sharing site, where they post a picture with a description, get people to "support" it, and have people comment saying "wow awesome!" or "nice". Sound familiar? It should if you've ever used Flickr, MOCPages, or even a forum like this one. There are a lot of ideas posted up that are just a single MOC. I've seen many comments on Flickr telling people "you should put this on CUUSOO," even if the "project" that gets put up there has no extra thought put into it. To be fair, the fact that you get a 1% (I think) cut of the profit might play a big factor in this, since it would be stupid to throw away a chance at making some money, no matter how much of a long shot it is. I can't argue with that, but I just feel that it's lost so much of what it was supposed to be. People are just throwing MOCs on the site because they like them, and people are supporting the projects because they like the MOC or the IP rather than the product that would come from it.