It was definitely an audio driver issue. The other fix was to install an OpenAL driver.
I combined two different suggestions and avoided installing the driver.
http://forums.2kgames.com/showthread.ph ... sh-problem
I'm using on board audio on my Dell Studio 9000 XPS. Works fine usually.
All my older machines I got a SoundBlaster card, but on board is improved these days. One less slot used up.
Maybe Beats came with that driver. Do you always have a mic hooked up?
If yes try unplugging it and start the game. The menu has sound, but in game, no sound.